Insights
Ideas on mobility, leadership and transformation, grounded in the realities of running and advising businesses.
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The GCC’s EV Opportunity Is Being Won or Lost in the Fleet Yard — Not the Showroom
Why fleet operators — not individual consumers — are where the real electrification battle will be decided
Abu Dhabi Just Hit 31,000 Autonomous Rides. The Mobility Industry Hasn’t Noticed Yet.
A balanced assessment of what autonomous vehicles will actually mean for the GCC — and for the businesses that operate here
Ride-Hailing in the GCC Has a Green Problem — and Running Out of Time to Solve It
Why Uber, Careem and regional operators must electrify their fleets now — before the market does it for them
Why the Right Hire Matters More Than Any Strategy
Organizations often attribute underperformance to strategy, market conditions, or execution challenges.
Talent Isn’t Enough: Why the “Right” People Matter More
Organizations invest heavily in talent. Hiring strategies, leadership pipelines, performance management systems, and succession plans occupy a central place in executive agendas.
Most Strategy Problems Are Actually People Problems
Lessons from Leading a Top-Tier Organization Through Record Performance
Rethinking Transport & Mobility in a World of Complexity
Transport and mobility are no longer simply about moving people and goods from point A to point B.
What Saadi Teaches Leaders About Legacy
Centuries before leadership frameworks, performance dashboards, and corporate values statements, the Persian poet Saadi captured a truth that remains deeply relevant to modern organizations.
Belonging Isn't HR's Job — It's the CEO's
Why the most underinvested lever in strategy execution sits at the top of the organization
Why Smart Leaders Keep Making the Same Strategy Mistake
The knowing-doing gap is real — and more costly than most executives admit
Still Running a 2010 Playbook? Your Customers Have Already Left.
Customer behaviour has changed permanently. Most transformation strategies haven't caught up.
Rethinking What 'Alignment' Actually Means in 2026
The concept hasn't changed. The conditions under which leaders must achieve it have.
What the Car Rental Business Taught Me That Business School Didn't
On the gap between strategic frameworks and the reality of leading at scale
Maximizing Growth in the Mobility and Automotive Industry
Igniting the Future of Mobility and Automotive Growth
AI Will Change How Organizations Work — But People Decide Whether It Works
Artificial intelligence is rapidly reshaping organizational life.
Leadership in Islam: An Ethical Framework for Modern Leadership
In today’s business and political landscape, leadership is often defined by speed, decisiveness, and results.
Enhancing Your Automotive Business in a Competitive Market
Driving the Shift in Automotive Growth
Top Strategies for Sustainable Growth in the Automotive Sector
Accelerating Toward a Greener Automotive Future
Shifting Gears: Embracing Challenges and Opportunities in Mobility
The automotive and mobility space is evolving faster than ever, presenting both formidable challenges and extraordinary opportunities.